Why customer retention matters
Customers are valuable! If you’re gaining new ones, that’s great, but you should also focus on retaining the customers you already have. It costs less to keep a current customer than to acquire a new one. Plus, loyal customers spend more money and generate more revenue for your business in the long run.
How you can increase customer retention
So, how do you increase customer retention and keep your existing customers happy? There are a few strategies you can try. Here are some of our top tips:
Customer onboarding – A great customer onboarding experience can increase customer retention by up to 82%. How you bring the customer in is how they are going to experience the business. Thanking them for their business and welcoming them to the product is important. The more personal touch there is the more lifetime value you will get from your customers. Reduce the friction in the onboarding experience and make sure that their user experience is seamless and perfect. Don’t make things complicated for them.
Great service – Customers who feel valued will be loyal customers for life. When someone has a good experience with your brand, they’ll tell others about it, which increases awareness and drives new traffic to your business.
A rewards program – There are many ways to reward your customers. You could offer discounts or special promotions, or give away free products or services based on certain criteria. You want your customers to always feel appreciated. Your business thrives on giving customers what they want. If you can make your customers happy then they will make you happy too!
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