I’m fortunate to have worked in a variety of companies and industries. One of the challenges they all face is finding good people to help them grow their business.
The first step in attracting the best people for your company is to have a clear, compelling vision for where you’re taking your organization. The best employees want to be part of something exciting and meaningful, where their contribution makes a difference. They want to feel like their work will change the world — or at least make it a little better — and that they’ll be proud of what they do every day.
As an employer, you need to convey that sense of excitement and possibility in your job postings, but more importantly during your interviews with prospective hires. People at all levels want to feel valued and that they’re making a difference in the lives of others. That sense of connection is even more important now than ever before because people are spending so much time working remotely.
If you’re able to convey how someone’s work will make life better for other people, you’ll attract top talent. And if you can help them see how their career growth fits into this vision — remember, most great employees have big dreams for themselves as well — then you’ll keep them motivated and engaged
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